Analytics Tag

One script, your API key — and your storefront starts emitting structured analytics events automatically.

What gets captured

• Pageviews and page-leave timing
• Product impressions, clicks, variant selections
• Add to cart, remove, quantity changes, wishlist
• Search, filter, sort
• Checkout funnel: started, coupon applied, completed
• Order placed, payment initiated / completed / failed
• Form errors and abandonment
• Engagement: scroll depth, time on page, rage clicks, dead clicks
• Web vitals: LCP, INP, CLS, FCP, TTFB
• JavaScript errors and slow API responses

All without writing tracker calls — just add data-p-* attributes on the elements you already have.

Bundle size

analytics.min.js — 6.9 kB gzipped.

Next steps

• Quick Start — get the tag on a page in under a minute
• Tag attributes — data-api-key and friends
• Auto-capture — data-p-* conventions, with examples
• JavaScript API — track, identify, group
• Event reference — every event the tag knows
• Privacy & consent — DNT, opt-out, no PII auto-capture